WHAT WE CAN DO -
AND HOW TO START
Alternative systems that prioritise community and wellbeing over GDP are growing everywhere — they just rarely make the news yet. Welcome to the Wellbeing Economy.

On Thursday 14th May at 19:00 (UK Time) POWER STATION director Dan Edelstyn and Wellbeing Economist Jessica Friday from Connectioning will be introducing us to the Wellbeing Economy - what is it, what can we do to be part of it, and how do we get started?
A Wellbeing Economy is an economy that serves all life — not the other way around. When it really comes down to it, an economy is ultimately how humans, as a species, have organised to care for one another and our home (the planet). The current dominant economic models are causing rampant disconnection, waste, and violence.
In a Wellbeing Economy, the rules, norms and incentives are set up to deliver quality of life and flourishing for all people, in harmony with our environment, by default.
The happy news is, we make up these rules, norms, and incentives, and we have the power to remake them - and across the world people ARE remaking these rules.
Join us on Zoom to learn about the growing Wellbeing Economy and how to go from "this sounds cool" to "I'm part of the movement" where we'll be addressing the two most common questions we get asked - "What Can We Do?" and "How Do We Start?"
Your ticket will also get you an after the event catchup recording for those who are unable to make it, or wish to rewatch the session afterwards
MEET THE PANEL

Jessica Friday
WELLBEING ECONOMIST
Jessica Friday is a wellbeing economist whose content on the Scottish
Community Wealth Building Bill reached 5 million views and was cited in
Parliament as the bill passed unanimously — the first legislation of its
kind in the world. She has 130,000+ followers across platforms and has
spent over 20 years working in small business, charities and social
enterprise.
Jess has developed a repeatable growth framework — drawn from how
movements actually grow — that takes people from a kettle and a few
friends to starting and growing projects that build community wealth,
and how that ripple effect can reach all the way to legislation. She
shares stories that inspire people to help create an economy that serves
people, community and planet, not just profit.
After years of homelessness, Jessica rebuilt her life using the very
economic tools she now teaches. She is the founder of the media to
action company Connectioning and specialises in the organic growth
strategies that turn local projects into movements.

Dan Edelstyn
FILMMAKER, WRITER AND ENTREPRENEUR
Dan Edelstyn is a documentary filmmaker who has raised over £500,000 through crowdfunding. Power Station (premiered at Sheffield Doc/Fest, Special Mention at Jihlava Opus Bonum) is currently screening in 70+ UK cinemas. His earlier films include How to Re-Establish a Vodka Empire (London Film Festival premiere, cinema release UK/US, now on Netflix/Disney+) and Bank Job (BFI-funded, Grierson and BIFA nominated, premiered at Hot Docs).
Dan has successfully run rewards, donation, equity and bond crowdfunding campaigns - including raising £113k to install community solar panels that now power 16 homes. He's given masterclasses on crowdfunding at Sheffield Doc/Fest and is collaborating with Crowdfunder.co.uk on educational programmes for filmmakers.
After years in the traditional funding system, Dan developed his crowdfunding blueprint to help filmmakers bypass gatekeepers. He runs Optimistic Productions with partner Hilary Powell and is currently developing new documentary and horror film projects, all funded without commissioners.
Buy Your Ticket Now
Buy a Ticket
£30 (plus VAT in UK)
Access to the live online event on 14th May
Catchup recording watch the event on demand afterwards
Workbook PDF
Bonus Manifesto mini workshop
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