The 12-Week Method to Raise £100,000 or more - without Gatekeepers
Inside my book, I'll show you the exact system I used to raise £500k for my films - getting them into cinemas and onto Netflix - without a single broadcaster. This same system works for any creative or impact project that matters. And it's doable in 12 weeks.

"A very generous sharing of hard-won know-how" — Adam Gee, BAFTA-winning Producer, Former Channel 4 Commissioner
"The go-to playbook for crowdfunded filmmaking and social projects. Techniques are hands-on, practical and proven." — Simon Deverell, Founder & Co-CEO, Crowdfunder.co.uk
As a bonus you'll get
-access to our live masterclass on 26th March -
-Power Station Film (the doc we raised the £500k for)
Join us for this masterclass in how to crowdfund from £10k to £500,000 with Dan Edelstyn, filmmaker and social entrepreneur and Max Upton, head of campaigns at Crowdfunder.co.uk

On Thursday March 26th at 19:00 (UK Time) POWER STATION director Dan Edelstyn and Max Upton from crowdfunder.co.uk will be chatting at this live online event about the things to do - and the things not to do - that makes all the difference in running a successful crowdfunding campaign.
Over the last 2 years Dan has crowdfunded over £500,000 to produce the POWER STATION feature documentary and provide solar panels for 30 homes and one local school on the POWER STATION street - and is now rolling out this can do attitude to another 50 streets across the UK.
Max Upton is Crowdfunder UK's head of campaign strategy across charity, creative, and cause-led sectors — helping organisations raise millions through bold, public-led fundraising. From prize draws with Glastonbury Festival and Coldplay to £1M+ community share offers, political movements, and international NGO appeals, he works on campaigns that deliver real impact.
Join us on Zoom as we talk about how to plan and launch a successful campaign - what to do, what not to do in order to ensure that you start with a bang and keep the momentum up throughout.
Your ticket will get you a stream on demand of two of Dan's full length feature documentaries - Bank Job and POWER STATION (available from Sun 22nd to Sun 29th March), a digital download of his book Crowdfunding: A Blueprint and access to both the live event and the after the event catchup recording for those who are unable to make it.


- Rob Hopkins, co-founder Transition Network
BONUSES
FREE BONUSES When You Buy Today
✅ Live Event & Catchup Recording
✅ Worksheets & Checklists Pack
✅ Facebook Ads Guide for Filmmakers
✅ Reward Costing Spreadsheet
✅ Resources & Links Directory
✅ Access to our live stream Q&A
✅ A stream on demand of Power Station
✅ A stream on demand of Bank Job
Crowdfunding: A Blueprint is a system - it is repeatable you can learn it & it can help you grow your business or projects just like we do!
Discover the systems we use every day to profitably build an audience and exactly how we run successful crowdfunders to that audience.
Perfect If You're:
✓ Sick of rejection letters
✓ Ready to fund your project in 3-6 months (not 3 years)
✓ Want to keep 100% creative control
✗ Looking for overnight miracles (this takes work)
Just £20 (Physical Book) or £15 (Digital Download)
See it in action
Below screenshots are from crowdfunding campaigns
we have run over the last 18 months.



DISCLAIMER: THIS METHOD TAKES HARD WORK TO SET UP, AND IT ONLY WORKS IF YOU ARE GENUINELY DOING USEFUL WORK / OR MAKING AN IMPORTANT CONTRIBUTION TO THE WORLD. THE RESULTS WE HAVE HAD FROM THIS ARE NOT TYPICAL – WE WORKED VERY HARD FOR THEM.
MEET THE AUTHOR
Dan Edelstyn
FILMMAKER, WRITER & ENTREPRENEUR
Dan Edelstyn is a documentary filmmaker who has raised over £500,000 through crowdfunding. Power Station (premiered at Sheffield Doc/Fest, Special Mention at Jihlava Opus Bonum) is currently screening in 70+ UK cinemas. His earlier films include How to Re-Establish a Vodka Empire (London Film Festival premiere, cinema release UK/US, now on Netflix/Disney+) and Bank Job (BFI-funded, Grierson and BIFA nominated, premiered at Hot Docs).
Dan has successfully run rewards, donation, equity and bond crowdfunding campaigns - including raising £113k to install community solar panels that now power 16 homes. He's given masterclasses on crowdfunding at Sheffield Doc/Fest and is collaborating with Crowdfunder.co.uk on educational programmes for filmmakers.
After years in the traditional funding system, Dan developed his crowdfunding blueprint to help filmmakers bypass gatekeepers. He runs Optimistic Productions with partner Hilary Powell and is currently developing new documentary and horror film projects, all funded without commissioners.
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