• The Simple Mindset Shift for Artists and Change-makers that changes everything

• Why meaningful work deserves proper funding and how to communicate it properly (not charity)
• The simple tweak that turned my £1,000 Indiegogo failure to multiple six-figure campaigns
• Insights that help completely unknown community energy companies like Energise Barnsley to raise £4.5M and above
• The hack that turns £1 into £2 or even £3 for UK crowdfunding and how to tap into it.

Define Your Mission and Understand Your Audience

• The three keys to pre-fund your albums, books and tours before even launching
• 7 Figure case studies: the one thing all 7 figure fundraisers have in common - Amanda Palmer's $1.2M, Amplifier's 'We the People', Energise Barnsley
• The simple guide framework that will change the way you market your work forever (10 mins to learn - implement for ever after!)
• How to stop talking about details and make your story into a compelling and irresistible mission in 3 simple steps.

Grow Your Email List and Convert Strangers into Supporters

• How to build your secret weapon worth 20x more than social media followers
• The 90-day timeline that makes your fundraising impossible to forget
• The magical lead magnet system that converts like crazy 
• My guide to the highest quality and cheapest FB and Insta leads system
• Welcome sequences that turn strangers into fans in record time

The secrets to creating compelling videos to boost your campaign

• The minimum viable equipment - pro quality filmmaking for under £100
• The video structure that cuts through the noise and builds rapport without fancy cameras and expensive editors
• The truth about why highly polished videos perform worse
• Scripts and shot lists that will leave your audience wanting more!

Match Your Project to the Right Platform and Type of Campaign

• Rewards vs Donations vs Equity vs Bonds - I will give you the lowdown so you're in no doubt about what to launch when
• Platform comparison: Kickstarter, Crowdfunder, Ethex - where to go when - 
• Match funding opportunities - I give you a run down of the very best opportunities to double your cash
• Platform fees and considerations - snakes and ladders! I'll help you avoid the common pitfalls and things the platforms wish you didn't know!

Design Great Offers While Protecting Your Sanity and Budget

• The true cost of rewards (my friend's £25 tote bag disaster)
• Why Coolest Cooler raised $13M and still went bankrupt
• Pricing rewards properly (that T-shirt should be £100, not £25)
• Digital rewards that cost nothing

The secrets to creating compelling videos to boost your campaign

• The minimum viable equipment - pro quality filmmaking for under £100
• The video structure that works
• Why polished videos perform worse
• Scripts and shot lists that will leave your audience wanting more!

Build Anticipation and Engagement Before the Launch

• The soft launch strategy that creates excitement and anticipation in your audience
• Email sequences for pre-launch - see how I warm them up!
• PR and media outreach - how we get into places like The Guardian and Observer without huge PR bills

Ride the Crowdfunding Rollercoaster and Maintain Momentum

• Launch day protocol - how to think about it from day 1 - 30 
• Daily tasks during the campaign - don't stress it just follow my simple system
• Maintaining momentum through the middle - the middle is the hardest bit - I'll help you get through
• The final push strategy - up, up and away - this is the very best few days. Hold on tight !

Keep the Lights On with Recurring Revenue

• Post-campaign fulfillment - how to predesign for a painless delivery
• Converting backers to recurring supporters - recurring income is where it's at!
• Building sustainable revenue streams
• Planning your next campaign - how to harvest and build momentum!

A Real-Time Account of Running a Bond-Offer Campaign

• Day-by-day diary entries
• £250 minimum investment, £50,000 maximum
• What went wrong (and right)
• Final push: £30,000 in last 48 hours
• Lessons learned: 160 investors vs 80 expected