Perfect if you're: 

 

🎬 A filmmaker who's done small fundraises but knows you can go bigger 

🎨 An artist ready to fund work on your own terms - no galleries, no gatekeepers 

🎵 A musician who's built an audience and wants to turn them into backers 

💡 A startup ready to raise from your community, not just VCs 

🌍 An impact entrepreneur scaling beyond grants 

🏘️ A community organiser who's proven the concept and needs real funding

 

 

What Industry Leaders Say:

 

"A very generous sharing of hard-won know-how" — Adam Gee, BAFTA-winning Producer, Former Channel 4 Commissioner

 

"The go-to playbook for crowdfunded filmmaking and social projects. Techniques are hands-on, practical and proven." — Simon Deverell, Founder & Co-CEO, Crowdfunder.co.uk

  • Intro

    • INTRODUCTION: Why Funding Matters

    • The Mindset Shift for Artists and Change-makers

    • Why meaningful work deserves proper funding (not charity)
    • My journey from £1,000 Indiegogo failure to multiple six-figure campaigns
    • Insights from Amplifier ($1.3M), Energise Barnsley (£4.5M), and Ethex (£120M platform)
    • The hack that turns £1 into £2 or even £3 for UK crowdfunding and how to tap into it.

  • Chapter 1 Who, What and Why?

    Define Your Mission and Understand Your Audience

    • Why crowdfunding holidays fails (but albums, books and tours succeed)
    • Case studies: Amanda Palmer's $1.2M, Amplifier's 'We the People', Energise Barnsley
    • Be the guide in your crowd's story (Donald Miller's framework)
    • Finding your mission worksheet

  • CHAPTER 2: Build Your Crowd

    Grow Your Email List and Convert Strangers into Supporters

    • Why email is worth 20x more than social followers
    • The 90-day pre-campaign timeline
    • Creating lead magnets that convert at 20-30%
    • Facebook ads that acquire leads for £1-3 each
    • Welcome sequences that build relationships

  • CHAPTER 3: The Power of Video

    The secrets to creating compelling videos to boost your campaign

    • The minimum viable equipment - pro quality filmmaking for under £100
    • The video structure that works
    • Why polished videos perform worse
    • Scripts and shot lists that will leave your audience wanting more!

  • CHAPTER 4: Choose Your Platform and Type of Crowdfund

    Match Your Project to the Right Platform and Type of Campaign

    • Rewards vs Donations vs Equity vs Bonds
    • Platform comparison: Kickstarter, Crowdfunder, Ethex
    • Match funding opportunities
    • Platform fees and considerations

  • CHAPTER 5: Campaign Rewards and Costs

    Design Great Offers While Protecting Your Sanity and Budget

    • The true cost of rewards (my friend's £25 tote bag disaster)
    • Why Coolest Cooler raised $13M and still went bankrupt
    • Pricing rewards properly (that T-shirt should be £100, not £25)
    • Digital rewards that cost nothing

  • CHAPTER 6: The Power of Video

    The secrets to creating compelling videos to boost your campaign

    • The minimum viable equipment - pro quality filmmaking for under £100
    • The video structure that works
    • Why polished videos perform worse
    • Scripts and shot lists that will leave your audience wanting more!

  • CHAPTER 7: Work the Crowd

    Build Anticipation and Engagement Before the Launch

    • The soft launch strategy
    • Email sequences for pre-launch
    • PR and media outreach
    • Building momentum before day one

  • CHAPTER 8: The Live Campaign

    Ride the Crowdfunding Rollercoaster and Maintain Momentum

    • Launch day protocol
    • Daily tasks during the campaign
    • Maintaining momentum through the middle
    • The final push strategy

  • CHAPTER 9: What now?

    Keep the Lights On with Recurring Revenue

    • Post-campaign fulfillment
    • Converting backers to recurring supporters
    • Building sustainable revenue streams
    • Planning your next campaign

  • CHAPTER 10: Diary of a £100k Bond Launch

    A Real-Time Account of Running a Bond-Offer Campaign

    • Day-by-day diary entries
    • £250 minimum investment, £50,000 maximum
    • What went wrong (and right)
    • Final push: £30,000 in last 48 hours
    • Lessons learned: 160 investors vs 80 expected

  • BONUS MATERIALS

    • ✅ Worksheets & Checklists Pack

    • ✅ Facebook Ads Guide for Filmmakers

    • ✅ Reward Costing Spreadsheet

    • ✅ Resources & Links Directory